New, dynamic search capabilities make it easier for customers to find specific products, while updating the “add to cart” and checkout processes simplified the path to purchase. The new user interface helps customers browse the extensive product catalog by highlighting individual brands, mirroring the in-store customer experience of exploring the Carhartt clothing section or visiting the Milwaukee Tools aisle. Strategic integrations with third-party extensions provided a seamless, highly automated experience for customers. The project identified key technology partners to help improve order tracking, inventory management, fulfillment, tracking and reporting. The goal was clear: automate key business processes and improve the customer experience. Working with Creatuity, an Magento Commerce Solution Partner, Rural King decided to migrate to Magento Commerce and implement its powerful order management and business intelligence tools. Their vision was to completely redefine their web presence including upgrading their omnichannel experience, improving mobile usability, and updating their user interface and design. This, they knew, would allow them to deliver more products - and a higher ROI. They needed to automate their critical business processes and see a 360-degree view of their digital operations.
With Rural King’s massive catalog, servicing millions of customers in store and online became an impossible task.
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From a business perspective, manual processes were their enemy: to ship an order to a customer required printing out an order form, grabbing the product from the shelf, packing it, and shipping it to the customer. They wanted to better support their omnichannel shopping experience. In 2017, the team at Rural King decided it was time to transform the back end of the business. Customers often use the Rural King web store to research and purchase specialty products, ranging from a replacement part for a tractor or a specific type of grass seed, then they schedule to pick it up in their nearest store, the next time they’re in town. Rural King even sells live baby chicks and rabbits. Once a month, families will jump in their truck and head into the nearest town to pick up fertilizer, pet supplies, or a snow plough. As many large retailers started to abandon small rural towns, Rural King doubled down - they believe they have a unique opportunity to serve rural customers by stepping into existing retail locations and making them their own.įor rural families who often live far away from even the smallest of towns, a visit to Rural King is a much-anticipated event. Much of the company’s growth has occurred in the last six years, as the company more than doubled its brick-and-mortar store locations. The company planted its roots in Mattoon, Illinois, and has grown to over 110 stores in 13 states. Since 1960, the farm supply store Rural King has served the needs of rural communities across the Midwest of America. Some new products can also be available at discounted prices.An omnichannel operation in America’s heartland. There will always be exclusive special offers and valuable coupon codes or sale notices each week. But to keep updated with the latest promotions and get more deals, you can subscribe to the Rural King email. The Current Ad program at Rural King always guarantees that it has the lowest prices every day. Some special deals can even give you more benefits. Most of them are available at discounted prices to help you save a lot of money when purchasing. These include lawn and garden, automotive, clothing, sporting goods, grocery, pet supplies, outdoor equipment tools, houseware, clothing, as well as patio and lawn. You can find a variety of products in different categories. Rural King offers customers many great promotions and deals via its Current Ad program. In addition, Rural King has an online store and another online gun site. Some common products and goods in its store include clothing, pet supplies, firearms, tractor, lawn supplies, power tools, riding mowers, and fencing. Established in 1960, it is currently operating more than 100 locations in 13 different states in the US.
Rural King is a chain of farm supply stores headquartered in Illinois.
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